Human Centered Design Workshop - Seattle

 

Human Centered Design Workshop in Seattle, Washington

All Details here --> http://www.customerexperiencelabs.com/human-centered-design-workshop-in-seattle-washington/

February 06, 2012
Conversion Conference West 2012 San Francisco
Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strategies for improving the effectiveness of their online campaigns and improve increasing website conversion rates. The San Francisco Conversion Conference will feature four keynote presentations that explore how principles of human psychology can be applied to websites to improve usability and efficiency. Speakers include: • Noted persuasion expert BJ Fogg, Director of the Persuasive Technology Lab at Stanford University • Neuromarketing missionary Roger Dooley, author of “Brainfluence” and creator of the popular Neuromarketing Blog • Web usability consultant Steve Krug, author of “Don’t Make Me Think,” and “Rocket Surgery Made Easy” • User-centered design expert Jared Spool, the CEO and founder of User Interface Engineering and a highly regarded author, speaker and consultant
January 25, 2012
Grouped: How small groups of friends are the key to influence on the social web
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.
December 28, 2011
Decision Architecture: Designing for Decision-Making

A prospective customer is perusing your website, comparing the products and services you offer. You designed the site to make it easy for him to buy. But did you design the site to make it easy for him to choose?

UX designers have become highly proficient at designing for user action. They design with the assumption that users will take action. But it’s important to understand that every action is preceded by a decision. Every action to buy is preceded by a decision about what to choose.

Research shows that decision-making is a highly malleable process, and that people’s preferences are not nearly as firm as we might believe. Decision outcomes are actually largely contingent on the environment or context in which those decisions are made.

From a website design perspective, this is huge. It means that the design of the website has a critical impact not only on usability (which is what designers typically pay attention to), but also on how people decide. Decisions lead to actions, and user actions drive the bottom line.

December 22, 2011
Colleen Roller
AD AGE DIGITAL IS HEADING WEST

The latest edition of Ad Age's premiere event is going down for the first time in the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.

The goal of Digital West is to bridge the gap between the technological innovation and active creation of new models and platforms on the west coast with big brands and media looking to evolve and execute on their own internal visions for progress.

We will explore certain key themes, like mobile and social commerce, content dissemination and marketing, video and entertainment, and others, focusing on the new models, platforms, and technologies that will power the industry's evolution in those spaces.

The hope is to facilitate conversation around these issues between the marketing, media, and entrepreneurial communities, so they might collaborate and innovate in concert, pushing our entire industry forward in the process.

September 13, 2011
Holiday Marketing

This session covers methods of Internet Marketing for businesses during the holiday season. Businesses (especially retail) goals during the holidays are always to increase sales and profit. We will discuss how existing customers and excited fans can do a lot of the real selling for business through social media. We will discuss ways to encourage customers to share what they love most about the business and create online buzz around offerings.

Participants will walk away with an understanding of review sites, online advertisements, and coupon sites. Each of these subjects will differ in relevance depending on the type of business, however, the discussion will be tailored specifically to the participants’ businesses.

Topics:

Creating a holiday campaign

Encouraging customers/fans to talk about your business and your products 

Leverging review sites

Check-ins 

Connecting brick and mortar with online world 

Online advertisements

Online coupons sites

September 12, 2011
First Look at the Google Catalogs User Experience

Google Catalogs is a new iPad app that presents shoppers with a consistent user interface to a wide variety of retail catalogs. Shoppers can quickly flip through exquisite catalog imagery, view coordinated product layouts and individual products, save favorites and, of course, purchase products.

August 26, 2011
Paul Bryan
Is Your UI Causing Zero Search Results Pages?

This article introduces concepts from the authors’ new book, Designing Search: UX Strategies for eCommerce Success. You can download a sample chapter, entitled "Optimizing eCommerce Search Results Pages," and you can also enter to win one of five free copies in a UX Magazine giveaway.

August 17, 2011
Greg Nudelman
Designing Search: UX Strategies for eCommerce Success

A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.

  • Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers
  • Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions
  • Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices
  • Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience.
May 23, 2011
Finding Your Mobile Niche

The mobile land rush is in full swing. Applications are being downloaded at a mind-bending speed, mobile media click-through rates are outstanding, and everyone in the space is working to create unique experiences that will drive everyday use.

But while mobile is rightly being treated as a core area of consumer engagement, too often it is being designed for as a smaller version of the desktop experience. This misses an opportunity to add real value to customers’ lives by being relevant in a mobile moment. As a guide for designers taking the mobile plunge, we have identified four ways existing brands have created powerful mobile experiences.

1. Segment and Reduce Functionality

Part of the evolution of the desktop web has been the tendency for desktop experiences to be encyclopedic, providing access to everything for everyone within an organization’s customer base. Even targeted experiences retain uniting global elements such as site navigation and footers, which provide access to other facets of a business but muddy the experience for each user segment with unneeded elements.

May 16, 2011
Andrew Carlson, Kim Bartowski