The mist, the spotlights, and the two hosts make the Apple Design Award (ADA) ceremony seem almost like the Oscars for geeks. In place of that coveted golden statuette, the geeks drool over the chance of winning a mythical glowing cube and some crazy Apple swag awarded to the developers of Apple's favorite new apps.

I had the tremendous and slightly embarrassing honor of being the first to receive said cube this year at Apple's World Wide Developer's Conference (embarrassing because, being the first, I inadvertently stepped up the wrong side of the stage). Let me tell you, it's a pretty neat feeling—not the stepping on the wrong side of the stage part, but the glowing cube part. It gives me goose bumps just thinking back on watching John Geleynse demonstrate my app, Grades 2, in front of thousands of app developers and press who are much more intelligent than myself.

October 26, 2011

Pulse is a news reader that aggregates feeds from various sources using RSS and presents them in an attractive interface. I’ve been using RSS readers for a while and at a first glance Pulse seemed like a great leg up from the existing apps such Reeder or Byline. It feels like you’re using a proper app with all the goodies of immersive experience instead of a web browser wrapped in an app. Steve Jobs showed off the iPad version of the app in his keynote and there have been lots and lots and lots of rave reviews about the app, so I won’t go into those details but focus on the issues instead.

October 18, 2011

Amidst Apple’s recent flurry of announcements, one in particular will affect nearly all users: iOS 5, released yesterday. To date, it marks the system’s most significant revamping since the original iOS, bringing changes that will be felt within even the most basic functions.

For designers, particularly those concerned with UX, the overhaul is significant in ways everyday users may not realize. The release will bring about redefinition in a range of forms: the addition of new functions, the redesign of existing functions, and the integration of previously independent applications and services. In turn, it will simultaneously open and close doors for designers while eliminating some of Apple’s app competition entirely, requiring that designers take into account their own methods of consolidation.

October 13, 2011

 

Devote a weekend to improving your skills, learning new techniques from the experts and networking with your fellow developers.

Why Voices That Matter? There are plenty of conferences. Some focus on Mac development. A few on the business of app development. But this conference is led by the people with voices that matter. Your teachers are the very best app developers, the best teachers, and the best authors of books (and videos!) on iOS development.

The Voices That Matter: iOS Developer Conference creates the opportunity for you to hone your skills by adding a wealth of best practices to your development arsenal. Learn from industry experts how these technologies affect you and how you should be deploying them in your applications.

The Voices That Matter: iOS Developer Conference provides the perfect forum to access industry leaders, many of whom have written books on iOS development. You'll participate in interactive discussions that provide an effective learning experience.

 

September 13, 2011

In the early years of Apple's surge in the market, the App Store was the only game in town, and developers came to the platform in the thousands. Since early 2010, around the release of the Google Nexus One, the Android platform has been a competitive option in the smartphone market thanks to improved platform maturity. Initially, the number and variety of apps in the Android Marketplace did not make for a compelling experience, but developers have slowly made their way to the platform, which now has over 250,000 apps available.[*] Many apps on the Android Marketplace are reproductions of iPhone apps, and there are more and more apps making the jump to the platform. The App Store's days of total market dominance are numbered, but this can cause problems: when an app is pushed from platform to platform, the experience can take a few knocks on its way over.

April 05, 2011

A flood of 5-star ratings in the app store is what every developer hopes to see when they check in on their apps every morning. Positive word of mouth is the primary way great apps climb and sustain themselves at the top of the charts. Of course, feature placement from Apple (if you're lucky) doesn't hurt either.

As it turns out, you only have to do one thing well to get those 5-star ratings: delight your users. And how do you do that? You have to work harder than your competitors and stay singularly focused on that mission to delight. This is, of course, not so easy to pull off. You have to dig pretty deep in your smartphone's app store to find any 5-star apps. When you stumble across one, you'll notice that the app has very few downloads and reviews. Chances are it wouldn't be a 5-star app if more people were using it. Most apps at the top are 4 and 4½ stars. The vast majority, however, fall at the 3-star level or below.

February 28, 2011

So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won’t feature it and app shoppers probably won’t download it (even if they do, they won’t share it with others). The following are ten common iPhone app design and usability mistakes that can shatter hopes of success on the App Store.

1. Information Overload

Cluttered GPA calculator UIClutter is scary. Since most people download apps out of impulse, their commitment level is dangerously low—easy come, easy go. Unless users are already highly motivated to figure out an airplane-cockpit-esque interface, most won’t try; they’ll close the app and move on to the next one.

December 09, 2010

In our first article about mobile technology and healthcare, we looked at the world from the patients' perspective. This time, we'll take a look at the world from the provider's point of view. We'll explore the ways mobile technologies are currently being used to enhance patient–provider communication, streamline coordination of care, and improve record-keeping. We'll also discuss what stands in the way of wider adoption of these potentially life-saving technologies.

New Tools for the Old "Black Bag"

Mobile technologies are slowly gaining traction in the healthcare space, and our research indicates that for an increasing number of healthcare providers, smartphones and tablet computers are fast becoming standard equipment in every "medical kit."

An iPhone medical reference app

December 07, 2010

There's no denying the inherent cool factor of modern mobile technology. The communication capabilities and ease of information access of the latest cell phones, smartphones, and tablet computers have unleashed our inner gadget-geeks and turned us all into thumb-typing, screen-tapping maniacs.

Morgan Stanley Research reports that mobile Internet usage is growing faster than desktop Internet usage, and will reach parity in late 2013. And last February the number of people actively using Facebook from their mobile devices leapt to over 100 million.

September 14, 2010
You can download and preview Chapter 7: "Prototyping App Concepts." UX Magazine is also running a giveaway for five copies of the book. If you'd like to purchase the book, visit the informIT website. Suzanne and the publisher have generously offered a 35% discount plus free shipping to UX Magazine readers if you use the discount code ‘GINSBURG9435'.

Book coverAny company that claims their product will change my life is greeted with a healthy dose of skepticism. Sure, several purchases have had a significant impact on my life over the years, but only a few were life-changing. My first car gave me the freedom to explore my suburban community without my parents knowing my every move.

September 13, 2010