Jonathan is a tech-focused jack of all trades and the managing editor of UX Magazine. He is also the author of the recent book Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media. From 2005 to 2009, Jonathan helped found EffectiveUI, a leading UX strategy, design, and development agency focused on rich Internet, desktop, and mobile systems. In this role, he had the opportunity to work in the leading edge of software design and development, which is converging around an increasing attention to high-quality UX, around Web-enabled or Web-based software, and around technologies that can create unified experiences across multiple platforms, devices, and products. Jonathan has built on this experience and the knowledge he gained in the field of UX through writing the book to turn his focus to UX Magazine. Through the magazine, he hopes to provide resources to industry professionals and businesspeople to help them understand the trends, technologies, and business rationales behind improving UX in enterprise and consumer products.